Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Holosun
Holosun
48 products
Condor
Condor
300 products
Nitecore
Nitecore
96 products
Mechanix
Mechanix
16 products
Invader Gear
Invader Gear
148 products
Claw Gear
Claw Gear
91 products
LOWA
LOWA
6 products
IMI defence
IMI defence
44 products
FOBUS
FOBUS
72 products
Bolle Tactical
Bolle Tactical
25 products
SOURCE
SOURCE
14 products
Sightmark
Sightmark
26 products
ESS
ESS
79 products
Strike Industries
Strike Industries
112 products
Real Avid
Real Avid
35 products
EARMOR
EARMOR
47 products
Princeton Tec
Princeton Tec
5 products
Templar Gear
Templar Gear
70 products
Blackhawk
Blackhawk
11 products
Magpul
Magpul
108 products
Pentagon
Pentagon
32 products
Vortex
Vortex
48 products
Petzl
Petzl
11 products

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